<aside> 💭 This section outlines the DUO color system and how to apply it consistently across all brand materials to ensure visual clarity, accessibility, and recognition.
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Quick links
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The logo colors are the primary accent (punch) colors of the brand. Use them to highlight key elements such as calls to action, icons, key words, or important details. They should draw attention, not dominate the layout. Avoid overuse: apply intentionally to maintain impact.
The orange color should be used sparingly. Reserve it for subtle emphasis only. It should never compete with the logo colors or become a dominant color in layouts.
Text colors include two whites and one black. Choose the appropriate text color based on background contrast and readability.
Approved background colors are dark blue and the two white variants. Backgrounds should remain clean and neutral to allow punch colors to stand out.
<aside> ☝ Social media posts may use alternative text and background colors from the approved brand palette in order to support creativity, engagement, and platform-specific needs, as long as the overall look and feel remains aligned with the brand. Use of non-brand colors is not permitted.
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